Best Practices Case Study: Effectively Reaching At-Risk Populations with Video Diabetes Education at Einstein Healthcare

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The catchment areas for Einstein Healthcare Networks’ Elkins Park Hospital and the Philadelphia Medical Center include the local zip codes with the largest percentage of residents with diabetes.  So, when it came time to roll out education from their new pCare Interactive Patient Care (IPC) System, Diabetes education surfaced to the top of the content list.  The multi-disciplined team assembled from across the facilities rapidly agreed that for so many cases, regardless of the primary cause for admission, diabetes education was critical in the delivery of holistic, patient-centered care. “Just recently, I was educating a patient recovering from a fall injury,” shared Becky Strobrauck, Clinical Diabetes Educator, “that was triggered by a hypoglycemic incident.”

Understanding Insulin

Understanding Insulin video

Prior to the implementation of video education through the IPC system, education was supported with text-based content developed at Einstein.  Patient-friendly, scientifically accurate, and tailored to the Philadelphia service area, the handouts were of the highest quality.  However, the team faced the inherent challenges of ensuring the content remained current which can be a time consuming activity and the fact that reading is not the preferred method of information consumption for today’s patient.  Fortunately, the content available through the IPC system addressed both these concerns.

Once Einstein had decided that diabetes video education was of primary importance, the next step was to select the titles. “There were a lot of titles available from credible sources,” explained Cathy Markey, Chairwoman of the Patient Education Committee. “The pCare Patient Experience Executive was very helpful in curating a selection of titles in the areas of basic education, taking insulin, and survival skills.  And when we identified a gap in the available content on how to use Insulin pens, pCare worked with us to upload our own custom produced video which was really exciting.”

Building the education library was a start.  But to make this field of dreams a reality, the staff had to be educated on how to use the resource and sold on its ease of use.  This is where Becky Strobauck was able to marshal her skills as a nurse educator.  “The pCare system is easy to use but we still had to take the time to show the nurses how to incorporate assigning the education into their workflow.  Because progress and completion of assigned education is documented in our Cerner system by the nurses, it made it much easier to accommodate the behavior change on the front end. Plus, the staff could see the value of the education for the patients.  This was going to be a win-win.  So, buy-in was relatively easy.”  

Blood Sugar Testing

Benefits of Blood Sugar Testing video

Additionally, Becky reinforced the presence of the system by spotlighting it in the staff Diabetes Education newsletter Sweet Notes during the launch period.

About that launch period – it kicked off in April 2020 as the first wave of the COVID-19 pandemic was inundating the northeast.   The ability to queue up diabetes education for patients in isolation was critical in conveying important care management skills for high risk populations.  Despite the challenges, during the first six months of the program, over 1,500 Diabetes video education programs were viewed by patients at the Einstein’s Philadelphia Medical Center and Elkins Park campuses.  While formal outcomes data has yet to be crunched by the quality team, anecdotal feedback from the nursing staff has been overwhelmingly positive.  “The view rates are giving the staff a sense that patients are leaving the facility with a solid understanding of how to manage their diabetes,” shared Cathy Markey. “Which makes the team much more confident in the quality of care they are able to provide to our patients.”

1500 video viewsThe view rates are giving the staff a sense that patients are leaving the facility with a solid understanding of how to manage their diabetes which makes the team much more confident in the quality of care they are able to provide to our patients.” 

Cathy Markey, MSN, RN, CCRN-K, CEN, TCRN

Trauma Education & Injury Prevention Coordinator

Einstein Healthcare

844 300 9112

1979 Marcus Avenue, Suite 226
Lake Success, NY 11042

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